NEW BALANCE LAUNCH - SOLE DXB
Hello life-lovers
Off late I have been working out to have a healthy lifestyle. And you know what this means - New Gym clothes but moresoever NEW SHOES!
But with tonnes of shoe companies invading the market at the moment it was indeed hard to get the perfect one. And thankfully it was the season of SOLE DXB.
And I found the right one- New Balance!
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2014 reported worldwide sales of $3.3 billion.
New Balance showcased their new launches for the season at SOLE DXB.
Made
The MADE part uses the interesting story of the 990 to drive its story of US manufacturing heritage. The 990 story sets a premium tone for the series, and presents it as a platform for storytelling and brand collaborations. The opening is referenced from the NB MADE brand guide, so the facts and data used are official. Tone: premium, proud and confident of the US made heritage, as per the NB MADE brand guide.
580
Focuses on the street relevance and evolution of the model from creation to 20th anniversary. Tone: energetic
CT300
Tells CT300 tech and story while projecting a vintage classic image. Tone: energetic
A huge shoutout to Club Apparel for introducing me to the brand!
For more info- click here
Much Love
Off late I have been working out to have a healthy lifestyle. And you know what this means - New Gym clothes but moresoever NEW SHOES!
But with tonnes of shoe companies invading the market at the moment it was indeed hard to get the perfect one. And thankfully it was the season of SOLE DXB.
And I found the right one- New Balance!
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2014 reported worldwide sales of $3.3 billion.
New Balance showcased their new launches for the season at SOLE DXB.
Made
The MADE part uses the interesting story of the 990 to drive its story of US manufacturing heritage. The 990 story sets a premium tone for the series, and presents it as a platform for storytelling and brand collaborations. The opening is referenced from the NB MADE brand guide, so the facts and data used are official. Tone: premium, proud and confident of the US made heritage, as per the NB MADE brand guide.
580
Focuses on the street relevance and evolution of the model from creation to 20th anniversary. Tone: energetic
CT300
Tells CT300 tech and story while projecting a vintage classic image. Tone: energetic
A huge shoutout to Club Apparel for introducing me to the brand!
For more info- click here
Much Love
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