Bugatti Lifestyle Collection Preview

Hello life-lovers 

This 20th January Dubai witnessed the launch of Bugati Lifestyle Collection and I was lucky to be a part of it . 

The launch took place in O CONCEPT STORE in Dubai and the coverage was amazing .The new Bugatti collection will consist of two lines, Ettore Bugatti Line and Extreme Performance Line, complemented by a Bespoke Programme only for Bugatti customers. A global retail network of 35 exclusive boutiques will be established over the next five years

Elegance, craftsmanship and outstanding design are the hallmarks of the Ettore Bugatti line, featuring the distinctive EB monogram (for Ettore Bugatti). The EB Collection was created to express Ettore Bugatti’s self-confident personality and way of living as well as the heritage of his iconic creations in terms of design codes and materials.

The EB line and its flamboyant character is completed by more formal outfits, crafted with the best Italian tailoring expertise and materials, as well as with a Luxury Leisure capsule collection.

Didn’t know there even was a Ettore Bugatti ready-to-wear line? Well, the French car manufacturers created a Lifestyle Collection that follows in line with their luxury codes for drivers, and wannabee drivers, alike. The collection of outerwear, reay-to-wear, shoes and accessories, are all made in some of the most luxurious materials money can buy and recollects the heritage of the brand built around the futuristic vision of Ettore, the legendary founder. Think exotic skin bomber jackets, outerwear made from technical fabrics and tailoring using the finest silks and cashmere’s.

. Loved the red carpet welcome and of course the undivided attention . As for the collection - See for yourself ! 

The collection pulls together Italian art and creativity, a French passion for decadent luxury, and German precision in the most sophisticated engineering, all together summarising the Bugatti DNA perfectly. Need even more convincing?

This was the most memorable experience I ever had ! Blessed and Happy 

Much love !